
I think Saatchi&Saatchi's new ads for Tide detergent are both beautiful and a lot of fun. Make the jump for detail shots and more from the campaign.
[UPDATE] Saatchi&Saatchi just received the Press Grand Prix for these ads, according to AdAge.

Football (Detail)

Knights

Knights (Detail)

Cops

Cops (Detail)
See extra-large versions at I Believe In Advertising.



Comments (1)
this reminds me of this old racist-ish joke that I heard, or rather saw, back in middle school. Simply, a few black dots on a white page would equal "the nervous ones at a clan rally" and a few white dots on a black sheet would equal something like "the nervous ones at the NBA draft" - in retrospect, not all that racist, but not all that funny either.
Posted by Gabe | June 4, 2007 1:06 PM
Posted on June 4, 2007 13:06